Yay! It’s summer!
Everyone loves summer right? Well, whilst we are out and about enjoying the sunshine, the PR slows down a bit and July and August are typically quieter months for collaborations across many niches, before they pick up again in September for Christmas.
What should I be doing to get the best out of the quieter months?
There’s not a great deal you can do about the Summer Slowdown, but you can make the best of this time in other ways.
The longer days usually mean you have better light to film your content, so make the most of this and get a good content bank batched up for when the darker days start to draw in.
Summer is a great time to get your strategy and plans in order, so if you’ve not already joined my Influence & Earn course, now is a great time to be getting stuck into that, ready to jump into September and the chaos of Christmas with a bang!
And most importantly of all just give yourself a break. Summer is a bit slower, and that’s ok, because you need to slow down too. This is an industry where we can’t easily predict month on month what we are likely to have coming in, but if we know which months are slower, we can plan for them and budget accordingly.
If you would like to get to work on your Instagram strategy, have a review of your ideal follower and personal brand or need some more long term coaching, you can book a discovery call here.