Are you ready to influence & Earn?
The strategy and the support you need to take yourself from enthusiast to influencer in 2023.
Who said you can’t do what you love and get paid too?
“I made more than enough money to cover the initial cost of the course; nearly 9 times over the course fee!”
Influence & Earn
Monetise Instagram with ease
Influence & Earn is my flagship course for influencers and content creators (spoiler: you are an influencer!) Teaching you how to monetise your social media with ease, let’s get you earning money from your Instagram collaborations in 2023.
Influence & Earn is a comprehensive course taking you from the basics of finding your niche and growing an engaged audience, right through to pitching for collaborations, negotiating contracts and creating a business out of your influencer status. It is suitable for brand new influencers (or influencers in the making) right through to those who have already built a profile and follower base, but want to start earning a serious income.
I cover absolutely everything you need to know to go from hobby poster right through to earning four-figures (some of my clients even earned five-figures!) from a single collaboration.
Choose to invest in yourself in 2023… and then make that money back multiple times over.
“Within a few months, I’ve made 5x the coaching cost with more collaborations in the pipeline – so it has been a hugely valuable investment”
But I'm not an influencer!
Are you sure? All it takes to be an influencer is an audience.
I will help you grow the right audience who you can nurture into your super fans! An audience who trust and admire you and… love your recommendations!
That’s what being an influencer is.
I'm Not sure my niche counts
You don’t need to be a fashion guru to be an influencer. You could be a business owner, Personal Trainer, therapist, money saving expert, interior designer, teacher, coach… basically anything! If you have an audience and they follow you for a specific reason (your niche) then you, my friend, are an influencer!
“It’s amazing how much better it is to be able to have a group to bounce ideas with, and ask for advice”
“I’ve found Mel’s course and mentoring absolutely invaluable and I certainly could not have monetised my social media accounts without her expert guidance. She’s helped me believe in myself and my work and kick that imposter syndrome to the kerb!
Thanks to Mel’s course, I made more than enough money to cover the initial cost of the course, (nearly 9 times over the course fee!) my account started growing steadily and consistently and I had my first viral reel with over 2million views”
“I’d followed Mel and her coaching socials for a little while, and it was obvious that she knew her stuff. I’d exhausted all of the free resources that she offered and decided it was time to invest some money as my account had started to gain traction.
Mel’s course gave me the tips and tools to not only improve and grow my account, but empowered me to pitch to brands. It was also a great way to meet other creators who I’m still in contact with now. It’s amazing how much better it is to be able to have a group to bounce ideas with, and ask for advice.
By the end of the course I’d secured campaigns and more than made my money back.
Genuinely couldn’t believe how much I was getting paid! Now I’m looking to take it further in 2023!”
“I thoroughly enjoyed Mel’s coaching. She is extremely knowledgable and using the one to one at the beginning of the programme was particularly great to get a personal review and insight into what needed to be worked on.
I loved being in a friendly, supportive group to bounce ideas around and get advice when needed.”
Mel’s coaching programme was the best investment I made in myself in 2022. As well as helping me to build a strategy to grow my account and nurture my audience, it provided me with the tools, knowledge and most importantly the confidence to pitch to brands and get paid for my work.It was also a great way to meet other creators and the group became a friendly, supportive sounding board to share ideas and solve problems.I would highly recommend Mel’s coaching programme to anyone who is serious about monetising their social media.
Level up your earning potential in 2023 – two options to suit your needs!
By the end of the course I’d secured campaigns and more than made my money back.
VIP! Course & Coaching
If you are really serious about reaching your goals this year, join me for six months of coaching, starting in September 2023, to complement the course.
What's included in the VIP option?
The VIP option includes not only lifetime access to my flagship course, Influence & Earn, but also 6 months of additional coaching.
The coaching element includes:
- a monthly 1:1 with me to focus in on the areas you need most help with – THAT’S SIX ONE TO ONE SESSIONS! Just imagine what we can achieve in that time?!
- as much support and advice you need from me when it comes to setting rates, pitching and negotiating contracts for the 6 month period
- group coaching with up to 9 of your peers: we will have monthly calls focusing on a specific training topic and to brainstorm and share ideas
- access to a supportive Whatsapp Group with your peers throughout the coaching period, I’ll literally be in your back pocket!
Two In-Person Strategy Days
You’ll be invited to join me in London for two days of strategy and to meet your cohort. We will choose dates that best suits the cohort at the beginning of the coaching.
We will work hard to transform your mindset when it comes to monetising your social media presence and reaching your longer term goals. The benefit of being with a group of likeminded peers is that you instantly have a tribe who understand exactly what you’re trying to do and will support and champion you.
I have seen incredible transformations from people attending my coaching options before – will you be my next success story?
Now booking for September 2023!!
course option
The course-only option is perfect if you are a beginner, just setting out on your Influencer journey.
And what about the course-only option?
The course option is great for you if:
- you are a complete beginner and want to get started on the right foot
- you have fewer than 5,000 followers on Instagram and don’t feel ready for coaching just yet
- you haven’t got the time to commit to coaching yet, but want to learn how to grow and monetise with the support of a community in our friendly Facebook Group
The course is self-guided and covers absolutely everything you need to know from getting set up, to growing an engaged audience, to creating exciting content and, of course, monetising!
The course also covers setting longer term goals and how to utilise your audience to develop your online business beyond just Instagram (or TikTok etc).
You can find out more about what’s covered in each of the modules below.
“Mel’s coaching programme was the best investment I made in myself in 2022”
“In the Summer of 2022 I was fortunate enough to be able to join in Mel’s coaching programme.
Wow! Amazing! Pure gold!
Mel is a hugely successful instagrammer and has had the foresight to share her knowledge, experience and expertise to others who want to make money from the platform.
Her course content covers everything you need to know whether IG is your side hustle or you want to make a full time living out of it.
What you need to know to be able to monetize your account and grow your personal brand is right here.
It’s not just the back office stuff she teaches you.. the tips on growth, engagement, audience and relationship building, she also provides the tools, resources, media kits.. all that you need to take this seriously. Her calls have purpose and pack a real punch , which is underlined by her straight talking, no nonsense attitude.
She covers things you wouldn’t have thought of like music copyright laws, what to say to try and convert a free offer to a paid, how to handle brands that don’t play by rules, how to handle other influencers who blur the lines.
These elements are just to name a few. I cannot recommend this course highly enough if you are wanting to go further on Instagram.
Not only is Mel a fab mentor but I would also consider her a friend. It feels so good to have someone who knows what they are doing have your back, plus you have a safe space to discuss, ask questions, and celebrate your success.
If you are thinking about your Instagram next level up…look no further!”
Hear from Laura about her experience of group coaching….
“Mel’s coaching programme has been a game changer for growing and monetising my Instagram account.
With the excellent training and support provided, I secured a paid collaboration during the programme; which more than covered the coaching cost. Within a few months, I’ve made 5x the coaching cost with more collaborations in the pipeline – so it has been a hugely valuable investment. Mel is brilliant as she combines fantastic influencer experience, excellent business acumen and an inclusive coaching style to help others achieve their goals. She encourages strategic and sustainable growth that never comprises on integrity, equipping others with the tools needed to navigate the world of influencer marketing and advertising standards. The programme is full to the brim of tips, tools and methods to grow, engage and monetise. Group coaching is fabulous for sharing ideas and successes, plus it’s provided me with an ongoing wonderful community of likeminded people to continue the journey. I’d 100% recommend this to those looking to achieve their ambition of generating an income online.”
What can I expect from influence & Earn
Influence & Earn is a comprehensive course, consisting of video trainings and downloadable resources. It is self-paced and you will work through the pre-recorded modules to suit you. You will have lifetime access, meaning you can come back to the modules as and when you need them.
A detailed synopsis of the modules on the programme is set out below……
finding your niche
In the first module we will cover what a niche is, finding your niche and why it’s important to have one.
set up for success
This module covers everything you need to set up from your bio to finding your insights with a creator account.
your ideal follower
Now you know your niche and have set your account up to perform as it’s best, it’s time to attract your ideal audience!
growing your audience
In this module, we will work through strategies to grow an audience of ideal followers. We focus on sustainable growth.
engaging your audience
Your followers are coming… let’s engage them and turn them into your super-fans! This module teaches you how.
consistent content
We are spending some time understanding what it means to create content ‘consistently’ and how you can plan to do this well.
video content & reels
Video content continues to be popular in 2023. However, there are some important strategies to have in mind.
monetisation - the basics
As we move on to monetising, we will be covering the basics to get you off on the right foot and earning £££
ads - best practice
There are various laws and guidelines to consider when posting ads. We will be covering those in this module.
setting your rates
Understanding what to charge is one of the hardest things you’ll have to learn. This module will help.
pitching to brands
Pitching is a really important part of obtaining work, especially as more people move into the field.
negotiating your contract
Understanding what to look for in your contract is important. We will be covering things like usage rights and exclusivity.
agency representation
As you gain regular work, you may wish to be represented by an agency. We will cover what to consider in this module.
goal setting for success
To get the very best results, you need to be setting goals regularly and evaluating your experience.
influencer as a business
In this exciting module, we look at the monetisation opportunities beyond brand deals, so that you can grow as a business.
“Mel is very straightforward and easy to talk to, which makes her an ideal coach. If you know your niche and where you want to go with social media (which she will help you with), Mel’s coaching program and the group of like-minded people can help you get there and stay motivated along the way.
In Mel’s four month training program I learned the ins and outs of growing and monetizing social media in a relatable and easy to understand way that kept me engaged and inspired.”
“I joined Mel’s 4 months to 4 figures course this year as having worked with Mel previously I knew her style of teaching and that she could get results. Although I didn’t ultimately secure any paid collaborations I was confident to ask for them and when a gifted collab came along I was much more confident in agreeing to terms I would be happy with.
I have grown my account and engagement over the course and hope to continue and eventually secure a paid collaboration once my account grows further. I am much more confident on stories than previously and use them a lot more and have tidied up my grid using her advice. I wouldn’t hesitate to recommend Mel’s course to someone who wants to grow their account into a business and secure paid collaborations.”
“Signing up to Mel’s course was the first important step to believing in myself and investing in my passion. Mel taught me all the basics I needed to know to really focus my content and my approach, from ensuring I’m complying with the law when promoting brands, through to having a clear grasp of who my ideal follower is.
Perhaps most importantly, the course made me understand my worth and, instead of working for free, I’m now agreeing paid collaborations with brands I love.”
Need to have a chat before committing?
It’s a big commitment to invest in yourself – I totally get that! If you want to book in to have a chat about your options first, please use the link below.
When does the course and coaching start and how long does it take?
We kick off in mid-February. The course is pre-recorded and you’ll be able to follow along at your own pace and come back to it any time you need. You’ll have access 2 weeks after you purchase the course.
The coaching element runs for six whole months meaning you’ll have unrivalled 1:1 and group coaching support during this period, to really help you get to precisely where you want to be this year.
Which option is best for me?
I recommend the VIP coaching option for anyone with more than 5,000 followers on Instagram, who is really committed to making 2023 the year they monetise their social media presence with brand collaborations. If you have fewer followers, you are very welcome to join, but you may find it takes longer to get to the point of monetising. We will set realistic goals for you to work toward during the coaching period. It is important to keep in mind that everyone is at a different stage in their journey: be careful not to compare your day 1 to someone else’s day 300!
Coaching is best if you’d like help with pitching and negotiating collaborations as I will be on hand to guide you through the process and help you with emails!
Whether you have 1,000 followers or 100,000 followers, coaching – especially in a group environment – helps you learn quicker, bounce ideas around your peers, improve your mindset and confidence and ultimately reach your goals sooner.
The course-only option may be preferred by beginners. If you are just setting out on your journey and want to understand how to grow an engaged audience and start monetising social media presence, this could be for you. If you don’t quite feel ready for coaching, then the course is a good introduction to my teaching methods and you could always join me for coaching later on! This option is suitable for you no matter how many followers you may have and will help you set up a winning strategy, grow an engaged audience and set about earning an income from social media.
what are collaborations?
Brand collaborations are when you – the influencer – post about a certain brand, usually demonstrating or using their products, in return for payment.
The is called influencer marketing. Influencers have grown – usually over a number of years – an audience of ideal followers. People who are closely aligned to the influencers values. This is very valuable for brands because the trust and relationship the influencer has developed with they audience means they are often likely to act on the influencer’s recommendation.
How does the training and coaching work?
The course is pre-recorded and available for both options. You can follow this at your own pace.
The coaching is a mix of 1:1 sessions, held by Zoom call – you have one per month for the 6 months – and group coaching. The group coaching includes a monthly Zoom call where we all get together to work through any niggles or questions you have. We also have a WhatsApp group for day-to-day support and chat. I will help you with pitching, setting rates and negotiating your contracts during this six month period.
Can I cancel if I change my mind?
You have 14 days from purchase to cancel if you change your mind. However, if you have simply decided mid-way through that you no longer wish to continue, and you are on the instalment option, please be aware that you will have to pay all remaining instalments in full. This is not a membership. The instalment options exist to help you spread the cost, but you must pay the full fee you committed to upon purchase if you decide to cancel after 14 days.
Are there any other perks?
Yes! You’ll have lifetime access to my private Facebook Group ‘The Accidental Influencers Academy’ where we have monthly Q&A brainstorming sessions and occasional guest training.
There will also be all sorts of complementary resources for the course such as pitching templates, rates calculator and Reels prompts.
can I join your agency if I complete the course / coaching?
Whilst some of the creators at 86 Talent (which is a separate business and talent agency I own, founded in October 2022) worked with me on a 1:1 or coaching basis, or through purchasing courses, prior to joining the agency, many have never worked with me before. These are separate businesses and it is important to understand that by joining one of my programmes, you are no more or less likely to be signed by 86 Talent. Creators at 86 Talent are not required to have bought any course from me and in fact have free access to Influence & Earn if they successfully complete their trial period with the agency. Creators are signed to 86 Talent based entirely on their merit as a creator, including, crucially their history of paid collaborations and most of them have not worked with me previously.
It feels like a really big financial commitment
It is! Taking a chance on yourself and investing in yourself is a big deal and often not something we are used to doing.
However, as you can see from the testimonials on this page, many past attendees have gone on to make their inital investment back times over. There is no reason why that can’t be you.
The best resources aren’t free and just as I teach influencers to believe they can charge their worth, I also believe investing in yourself is crucial to overcoming the mindset blocks that hold us back from achieving our goals.
I'm not sure I have time for it
Many of my past attendees have been working full time with young families whilst going through coaching. Often the reason for joining something like this is to learn what you need to know to move into your own business, which is flexible and actually brings you more time. You will certainly need to invest some time, but the coaching is enjoyable and friendly and you’ll come away from sessions feeling energised.
You have lifetime access to the course element of Influence & Earn so you don’t need to worry about falling behind. This is a self-paced course.
mel@melritchie.com
Email me anytime
Mel Ritchie
Let’s turn your passion into profit!
Contact Us
Mel Ritchie, Unit 56965, PO Box 6945
mel@melritchie.com